For some companies, a webmaster is an internal employee that handles the required job duties. Other companies, in the hopes of keeping internal staffing minimal, hire webmasters on a contract basis to maintain their website.
Regardless of how a company approaches the position, a webmaster is needed to monitor a website to assure it stays online, functions without flaw and assures users a rich online experience.
In some situations, the components of a webmaster’s job can be delegated to multiple people to ensure efficiency. Within this process it serves as the initial point person. If that individual is working with multiple clients, technical and interface projects can become the responsibility of additional designers and developers.
This are the main tasks that we perform for you:
- Maintain an inventory of advertisements and manage the ad server software. As many online businesses are running advertisements, webmasters often times maintain these ads and set parameters for them within the site’s architecture.
- Debug issues that arise with the performance of the website. This task is incredibly important when e-commerce and member retention is involved with a site. If bugs aren’t addressed as quickly as possible, revenue and conversions will be lost.
- Interface for performance issues. Webmasters need to be the liaison between IT partners and your company. They will be the ones who address issues with your hosting company or email service provider. Maintaining a strong relationship with these partners will allow your webmaster to tweak hardware to avoid downtime.
- Troubleshoot the site. This involves areas including content, links, order flows, registration flows and transaction logs. If problems arise with these areas of the site, the webmaster will make corrections directly or delegate the task to other members of the IT department.
- Review statistics and monitor analytics. In addition to making sure everything is functioning properly on the website, a webmaster provides analysis of the website’s business health and creates conversion paths so that the marketing team can monitor their efforts.
- Maintain responsive design. Stay up to date on the web’s latest technologies and make sure the site and its products are always mobile-friendly and multi-platform ready.
- Plan for future changes to the website. Beyond the focus of day-to-day activities, the improvement of the website as a whole is a necessary consideration for webmasters. As the Internet evolves, the webmaster’s job is to stay current with software and hardware that can improve the success of an online business.